What is a Destination?

On Playeasy, a Destination represents a region, city, or town that attracts, supports, and hosts events and visitors.

Often referred to as a “host city,” destinations are experts in hosting events of all shapes and sizes and serve as the primary connector between event organizers, venues, and the local community.

Destinations are commonly organizations such as:

Convention & Visitors Bureaus (CVBs)
Sports Commissions
Destination Marketing Organizations (DMOs)
Tourism Offices
Economic Development or Hospitality-focused organizations

Destinations use Playeasy to promote their community, connect with event organizers, and activate visitors through digital experiences.

What do Destinations do?

Destinations are tasked with bringing events to their city or region to create positive economic impact within their community. They help service and market events, support event organizers, and create the best experience possible for all attendees.

On Playeasy, destinations use the platform to manage both event business and visitor activation in one place.

Attract & Support Event Business

Destinations help bring events of all types to their community by:

Responding to and receiving event opportunities and RFPs
Connecting directly with event organizers
Showcasing venues, facilities, and event-ready spaces
Recommending local partners and services
Supporting site visits and planning efforts
Winning new events to bring to their city or region

Promote Their Destination

Destinations highlight what makes their community unique by:

Digitally showcasing their destination and venues
Telling their destination’s story with rich content
Marketing events and experiences

Create & Manage Visitor Experiences (Playeasy Experiences)

Destinations activate visitors before, during, and after events by:

Building curated dining, shopping, and things-to-do guides
Creating event-specific or themed experiences
Highlighting local businesses and partners
Sharing experiences via links, QR codes, or website embeds

Engage the Local Community

Destinations engage their local ecosystem by:

Connecting community partners and venues into the event experience
Promoting local businesses to visitors
Improving the overall attendee experience

Measure & Optimize

Destinations can:

Track engagement with experiences and content
Measure event and visitor activation performance
Use real-time insights to improve future strategies

How Does Playeasy Help Destinations?

Playeasy allows destinations to:

Digitally showcase their destination
Win new events
Connect with event organizers
Market events and experiences
Engage their local community
Activate visitors without building custom technology
Track success with real-time analytics

To learn more about Destinations on Playeasy, click here.

To explore Destinations on Playeasy, click here.

Have questions? We're here to help! Contact us here, or email support@playeasy.com anytime.

What is a Destination?

This article summarizes what a Destination is and what a Destination's role is on Playeasy.