This article is your complete guide to Playeasy Elements, our newest launch that empowers Destinations to connect their Playeasy content to live on their own website. Read below for how it works, FAQ and live examples.
What is Playeasy Elements?
Playeasy Elements powers your Playeasy content to live directly on your Destination's website. This add-on allows your Destination's Facility, Attraction, Promotion, and Event Marketplace to fully exist on your website with dynamic filters. Your individual Facility profiles, Event pages, etc. will also exist on your website with the full Playeasy experience, all while keeping viewers on your own site.
How does it work?
Just a few lines of code to embed to your site
- Playeasy provides you a short piece of custom code to seamlessly embed on any section of your website. Simply insert the code & watch your Playeasy content dynamically appear in real-time.
- This custom code could be used on as many pages as you'd like on your site!
- Playeasy Elements automatically matches your website's default fonts, and we can work with you to customize your primary and secondary color choices.
Why use Playeasy Elements?
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Save time on data entry: Playeasy Elements lets you create your content once, while automatically populating your Playeasy profile and website. Destinations will no longer need to duplicate data entry to market events, create local business promotions, etc.
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Granular access to data & reporting: Real-time analytics dashboards allow you to track your success and views coming from the Playeasy platform, organic Google search, or directly from your website. Track local business promotion redemptions and promotion clicks, hotel special clicks, and more as they occur on your website.
- Fresh content that's simple for users to navigate: Visitors on your website can easily filter and access your entire sports offering. Your site will also stay up to date with upcoming events you create on Playeasy, ensuring your audience has the latest information at their fingertips.
- Ease of use: This is built specifically for the sports market to be easy to maintain. Playeasy Elements is just 2 lines of code to plug in and it’s done - no continual maintenance needed!
FAQ About Playeasy Elements
- What is Playeasy Elements?
- Playeasy Elements powers your Playeasy content to live directly on your Destination's website. This add-on allows your Destination's Facility, Attraction, Promotion, and Event Marketplace to fully exist on your website with dynamic filters. Your individual Facility profiles, Event pages, etc. will also exist on your website with the full Playeasy experience, all while keeping viewers on your own site.
- Can I match the Element to our organization's branding?
- Yes! Playeasy Elements will default to your website's fonts. Playeasy can customize primary and secondary colors for the Elements to align with your branding.
- Can I adjust the layout?
- The Elements layout is a standard 2-column marketplace to align exactly with your Playeasy Marketplaces on your Destination profile. This marketplace layout cannot be adjusted.
- How is Playeasy Elements different from the Playeasy Widget?
- Playeasy Elements allows you to keep all Playeasy content on your own website, rather than linking out to the Playeasy platform as the previous Playeasy Widget. This keeps visitors on Destinations' own branded website with the complete Playeasy experience.
- How do I manage the content displayed on the Element?
- Anytime you update your content on Playeasy, your website will automatically reflect those changes, eliminating the need for manual updates on your end.
- All content will be managed on your Playeasy profile to be displayed on your website.
- Is this an i-frame?
- No, Playeasy Elements is not an i-frame. This is a custom web component that runs natively in your browser. Learn more about web components here.
- What is an i-frame?
- An inline frame (iframe) is an HTML element that embeds another HTML page within the current document. It allows you to display one webpage inside another. Iframes are commonly used for advertisements, embedded videos, web analytics, and interactive content.
- Is this white-labeled?
- There is no Playeasy branding associated on the Elements, this is simply a component in your website.
- Does the visitor remain on my website?
- Yes, Playeasy Elements allows you to keep visitors on your website for the entirety of their experience, rather than clicking out to Playeasy. Your Playeasy Marketplaces, subpages, and individual Event, Facility, Attraction, and Promotion profiles will remain on your website with Playeasy Elements.
- Are the Elements responsive/mobile-friendly?
- Yes, Playeasy Elements is responsive and mobile-friendly.
- Can we adjust the filters on the Elements Marketplaces?
- The filters displayed through Playeasy Elements are dynamic smart-filters, meaning they automatically adjust to show only the filters relevant to your available content. While you cannot manually adjust these filters, they will adapt based on the content you have.
- For example, in the Events Elements Marketplace, only the sports for which you have events listed will appear in the 'Sports' filter section.
- Can we track analytics?
- You will have complete analytics dashboards on Playeasy, which will display how many views and clicks are happening on your website, versus which are happening on Playeasy, which views are arriving through organic Google search, and more.
- These analytics will give you granular access to data like never before, allowing you to track the actual impact events have on your entire community - from event page views to redemptions on local promotions being marketed by your community.
- How do we implement Elements on our website?
- Playeasy provides you a short piece of custom script & code to seamlessly embed on any section of your website. Simply insert the code where you'd like on your site & your Playeasy content will dynamically appear in real-time.
- Connect with the Playeasy team to walk through your use case and which Elements you would like to embed and to get the process started.
- What tabs of my profile can I have Elements for?
- Playeasy Elements allows you to embed your Events, Facilities, Local Businesses, Promotions, Hotels or all of the above to your website for one annual cost.
- Can I have Elements for my Hotel partners?
- Contact us to learn more about setting up Playeasy Elements for your Hotel partners!
- Will the maps of the marketplaces be displayed?
- The map view of your marketplaces will not carry over to your website, but Playeasy's interactive, filterable maps on each individual Event, Facility, Attraction, and Promotion will be fully functional on your website.
Check out Playeasy Elements live!
- Visit York County, SC is taking advantage of Playeasy Elements for their Events, Facilities, and Promotions.
- Check it all out here: Event Marketplace Element | Promotions Element | Facilities Element
Have questions? We're here to help! Reach out to support@playeasy.com or contact us here today!