Playeasy Advertising Help Sheet

Your complete guide for Playeasy advertising specs, deadlines, metrics & more!

Playeasy's advertising offerings empower you to reach your target audience, boost your brand awareness & tell your story with dynamic content across the sporting event & tourism industry's most powerful digital network. All of Playeasy's advertising opportunities are flexible to meet your goals, budget, and ideal timing. Contact us for more information to get started!

This guide breaks down everything you need to know about Playeasy's advertising placements, ideal media specs, assets needed, preferred deadlines, and our metrics.

• Playeasy Advertising Placements
• Advertising Placement Examples
• Image Specs List
• Preferred Asset Deadlines
• Metrics Breakdown

Playeasy Advertising Placements

1. What is a “Boosted Profile?”
   1. A “boosted profile” refers to a Playeasy profile that has been given priority placement across the platform to increase its visibility or reach. The goal of a boosted profile is to increase engagement and visibility, making it easier for the client to achieve their desired outcomes, such as more views and potential leads.
   2. Where is the Boosted Profile seen?
      1. Playeasy's Homepage & Playeasy's Global Destination, Event, or Facility Marketplaces
      2. Top of Playeasy's RFP Selection choices for Event Organizers
      3. Highlighted in our monthly “Highlight Reel” Email to Event Organizers

1. What is a "Spotlight Article"?
   1. A spotlight article is a Playeasy feature piece created by the Playeasy content team that highlights a particular Destination or topic of interest. These articles aim to provide in-depth coverage and bring attention to the client's preferred topic, with priority placement in Playeasy's email newsletters.
   2. Where is a Spotlight Article seen?
      1. Featured placement on the Spotlight section of Playeasy’s homepage & the Playeasy newsfeed to get seen by Event Organizers & sports participants
      2. Shared on Playeasy’s social media channels, plus primary placement in Playeasy’s monthly email newsletters, The Highlight Reel & The Playeasy Replay
2. What is a "Featured Post"?
   
   1. A featured post is a highlighted piece of user-generated content that is promoted on the Playeasy platform and social media channels. It’s easy - you provide us the content & Playeasy distributes it.
   2. Where is a Featured Post seen?
      1. Featured placement on the Spotlight section of Playeasy’s homepage & the Playeasy newsfeed to get seen by Event Organizers & sports participants
      2. Shared in Playeasy’s monthly email newsletter, The Playeasy Replay
      3. Amplified to Playeasy’s social media channels (LinkedIn, Instagram, Twitter & Facebook)
3. What is a "Custom Email"?
   
   1. A custom email is a dedicated emai blast to directly reach Playeasy's active Event Organization network. Work with the Playeasy content team to highlight Destination content of your choosing, including Facility profiles, posts,  events & more!
   2. Where is a Custom Email seen?
      1. Sent to all of Playeasy’s active users including over 3.6K 1st Party Sports Tourism Event Organizer Contacts

Advertising Placement Examples

• Spotlight Example: Visit Baton Rouge Event Spotlight
• Spotlight Example: Memphis Sports Council Spotlight
• Featured Post Example: Sports in Salt Lake City
• Featured Post Example: Hockey in Salt Lake City
• Featured Post Example: Why Play in Baton Rouge

Image Specs List

• The profile's header image would be the image seen on the Boosted Profile (Destination, Event, or Facility Profile).
• Header Photo Ideal Specs: 16:9 aspect ratio
• The best fit for a header image is 1730 x 430 px, however, any image that you upload will auto-fit the space.

• Images within a Featured Post or Spotlight Article can be any size
• A 3:2 aspect ratio looks best

• The images within a dedicated email blast can also be any size.
• We can work with your team depending on the format you would like for the email, but we can work with any photo sizes.
• Playeasy supports custom HTML emails from your Destination or Agency, or we are happy to design a custom email for you through our templates!

• All photos need to be under 2MB
• Logo
  • 1:1 aspect ratio
• Profile Photos
  • Can be any size, but they will display in a 3:2 aspect ratio when grouped in the "Photos" Tab

Preferred Asset Deadlines

• Boosted Profile:
  • There is no material due - the Playeasy team simply schedules the boosted profile for the client's selected duration.
  • Our only recommendation is ensuring that the profile's preferred header image is in place prior to the boosted duration. This will be the key image prospective client's will see in Playeasy's Marketplaces while the profile is boosted.
  • Here is a link to a Playeasy profile, with a header image featured up top.
• Featured Post:
  • Material Deadline: 1 week prior to publish date.
  • Material Needed: Featured post title, body text, and image(s).
  • An existing blog post or social media post can also be provided from the client that can be repurposed as their Featured Post.
  • No minimum or maximum text length or image count.
    • Recommended body text length: 150-300 words
    • Recommended image count: 1 header photo, 2-5 additional photos within the post
• Spotlight:
  • The Playeasy team will interview the client and write the copy - we will only need images from the agency or client.
  • Playeasy typically schedules a Spotlight interview 1 month prior to publish date to ensure time for review, edits, and approval from the client.

• • Material Deadline: 2 weeks prior to publish date.

• • Material Needed: Images (optional: video content)
    • Recommended image count: 8-10 images
    • YouTube or Vimeo video content optional.

• Custom Email:
  • Playeasy can either create the email from our templates, or you may choose to send us custom HTML to send.
  • If you would like our team to create the custom email, we will just need your preferred text, images, and clickable CTAs, and we will send drafts from there.
  • Material Deadline: 2 weeks prior to send date.
  • Material Needed:
    • Playeasy custom email template: Email header and body text, images (email header + 2-5 images throughout email), preferred clickable CTAs.
    • Your own custom HTML: Please email us your HTML 2 weeks in advance.

Metrics Breakdown

You will receive quarterly detailed reports of your Playeasy advertising campaign's performance. Depending on your advertising placements, here is a breakdown of the numbers we send and what they mean - 

• Profile Views: Total number of times your Boosted Profile and its subpages were seen by visitors
• Playeasy Homepage Views: Total number of views on Playeasy's homepage
• Destination Marketplace Views: Total number of views on Playeasy's Destination Marketplace
• Full Site Views: Total number of views on each of Playeasy's website pages
• Full Site Unique Visitors: The number of individual visitors who have visited Playeasy and/or any of our subpages at least once over a period of time. 
• Highlight Reel Impressions: Total number of email views

• Spotlight Views: Total number of views on your Spotlight page
• Featured Post Views: Total number of views on your Featured Post page
• Social Impressions (past 90 days) (Instagram, Facebook, X, LinkedIn): The number of individual users who have seen Playeasy's social media content
• Reach (Instagram, Instagram, LinkedIn): The number of individual visitors who have visited Playeasy's social media accounts and viewed content

• Open Rate: The percentage of emails that were opened out of the total number of emails that were delivered
• Click-through Rate: Percentage of email recipients who click on a link, image, or call-to-action (CTA) in the email
• Most Clicked Links: The links within the email that were clicked most often
• Most Engaged EOs: The Event Organizers who were most active on your custom email (Ex: Clicking links, opening the email more than once)