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How to Optimize and Get Started with Compass on Playeasy

We’re excited for you to get started with Compass. This guide walks you through how to optimize your content, test internally, and prepare for activation so you’re ready to deliver the strongest possible AI-powered visitor experience.

Once Compass is activated on your profile, you’ll be ready to start testing and optimizing immediately. In the meantime, there are steps you can take anytime to prepare your content and ensure the strongest AI-powered experience. Every update made within Playeasy directly influences how Compass responds to visitor inquiries. The more intentional the content strategy, the stronger the AI-powered experience becomes.

Step 1: Optimize Your Profile

Compass is powered entirely by the content within your Playeasy profile. The stronger and more intentional your content, the more accurate and strategic your AI-driven recommendations will be.
1. Ensure Your Profile Is Complete
Confirm that all relevant Hotels, Facilities, Attractions, and Events you want Compass to reference are added and up to date.

2. Strengthen Your Core Destination Content
 
Two key sections heavily influence how Compass understands and represents your destination:
  • Destination Description (Home tab)
  • Highlights & Things To Do
Use these sections to clearly communicate:
  • What defines your destination
  • Key districts or areas
  • Planning resources
  • Priority experiences
  • Where visitors should go on your website to plan their trip
If there are specific pages you want surfaced in relevant responses (such as trip planning guides, event landing pages, or visitor resources), hyperlink them directly within these sections. Compass will recognize and reference these links when appropriate.

3. Rank Your Businesses Strategically
Your Rank Order setting allows you to prioritize certain businesses or preferred partners within AI recommendations.Use ranking to:
  • Elevate key members
  • Guide visitors toward strategic facilities
  • Align with sponsorship or marketing priorities
Ranking gives you influence over recommendation weighting.

4. Customize Your Compass Settings
 
Navigate to Compass Settings to align Compass with your brand. You can:
  • Update the tooltip message
  • Set a custom introduction
  • Upload a header image and logo
  • Apply your preferred brand colors

This ensures Compass feels like a seamless extension of your destination experience.

Step 2: Test in Your Compass Sandbox

 Once Compass is activated on your profile by the Playeasy team, you can begin testing immediately within your Compass Sandbox.
 
How to Access the Sandbox:
  1. Navigate to your Destination’s Admin Dashboard
  2. Select the Compass section
  3. Click the red “Open Compass” button in the Compass Sandbox tab
 

What to Test

  • Click the pre-populated conversation prompts to explore common visitor journeys
  • Ask your own questions to simulate real traveler behavior
  • Explore how Compass references your businesses, events, and hyperlinks
  • Evaluate tone, prioritization, and accuracy
If something doesn’t feel right, adjust your descriptions, rankings, or highlights, then test again. Compass updates dynamically based on your content.
 

Preparing for Full Activation

Compass reflects your content in real time. The more intentional and strategic your updates — from business descriptions to event listings — the more accurate and compelling your AI-powered visitor experience will be once fully activated.
 
Think of this phase as refining your AI layer before broader distribution.
 

Take It a Step Further

For destinations ready to extend Compass beyond the Playeasy platform, Playeasy Experiences unlocks expanded capabilities.
With Playeasy Experiences, you can:
  • Sync website content and link AI responses directly back to owned website pages
  • Extend Compass to live on your destination website and partner sites
  • Activate Compass on-site at venues, hotels, and attractions to engage visitors while they are in market
This expansion allows Compass to move from a platform feature to a fully distributed engagement layer — connecting visitors with curated recommendations wherever they interact with your destination.
Destinations interested in syncing website content and expanding Compass across their digital ecosystem can activate the Playeasy Experiences package at any time. Contact us here to get started!